ChainGuardians

Project summary

As the Marketing Manager for ChainGuardians, a trailblazer in the Play-to-Earn crypto gaming space, I spearheaded the brand’s social and community presence, driving engagement and growth across major initiatives. Handpicked by a ChainGuardians executive to lead their marketing efforts, I built and managed a team of creatives while establishing myself as the face of the community. Our strategic campaigns and community events cultivated an engaged, loyal audience, which helped propel ChainGuardians’ player base to new heights and solidified its place in the crypto gaming industry.

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Work Completed

Community Leadership and Engagement
I established ChainGuardians’ community as its front-facing leader, hosting monthly livestreams with the founders, where I facilitated live AMAs and interacted directly with fans. These events not only strengthened community bonds but also provided an insider view of ChainGuardians’ vision, fostering trust and loyalty among our followers.

Discord Growth and Management
I revamped ChainGuardians’ Discord server, growing it from 10,000 to 70,000 members through active community-building and engagement strategies. The Discord became a vibrant hub for players, NFT enthusiasts, and investors, serving as the core platform for discussions, announcements, and community interaction.

Social Media Strategy and Execution
To maintain a strong presence on Twitter, I developed and executed a rigorous content strategy, posting three times daily. This process involved intense brainstorming, idea generation, and content creation, tailored to capture the interest of both new and loyal followers. Our themed weekly posts, like “Tip Tuesdays” and “Fan Fridays,” consistently boosted engagement and gave our community an outlet to connect with the brand on a personal level.

Major NFT Campaigns
A standout achievement was the successful $6 million NFT sale for the Cryptoverse, ChainGuardians’ flagship virtual world. This sale not only generated revenue but also solidified ChainGuardians' brand credibility within the NFT space, demonstrating our ability to execute high-stakes campaigns with strong results.

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Player Base Expansion
Through targeted social media campaigns, community events, and direct engagement, we scaled ChainGuardians’ player base from 16,000 to over 250,000 within a single year. This milestone reflects our success in fostering a welcoming and engaged community around ChainGuardians' offerings.

Event Planning and Hosting
At DCentralCon Miami, I represented ChainGuardians, set up the booth, and pitched the brand to investors and new players. My role as the brand’s ambassador extended beyond the booth, making connections and amplifying ChainGuardians’ visibility in the crypto space.

Structured Content and Campaign Calendars
I built monthly content calendars and led all creative production, ensuring every piece of content—from videos to tweets—was crafted to drive engagement, excitement, and ultimately, conversions. Each campaign was strategically designed to build momentum, helping ChainGuardians capitalize on every win and continuously engage its growing audience.

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Results Achieved

250K+ Player Growth
Our community-focused efforts expanded the ChainGuardians player base from 16,000 to over 250,000, establishing it as a leading player in the Play-to-Earn gaming sector.

$6 Million NFT Sale
The Cryptoverse NFT sale generated $6 million, boosting ChainGuardians’ profile and proving the success of our targeted marketing approach.

Discord Community Growth
Grew the Discord community from 10,000 to 70,000 members, creating an active and engaged space that became the heartbeat of the ChainGuardians community.

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Convention Presence and Brand Awareness
At DCentralCon Miami, I positioned ChainGuardians as a key player in crypto gaming, establishing important connections with investors and potential players, and strengthening brand recognition.

Enhanced Community Interaction Through Live Events
Our monthly livestreams and AMAs allowed fans to engage directly with ChainGuardians’ leadership, deepening trust and community loyalty, and reinforcing ChainGuardians’ commitment to its players.

High Engagement Social Media
Our themed weekly posts, alongside a consistent daily posting strategy, drove sustained engagement across Twitter and other social platforms, making ChainGuardians one of the most followed brands in the Play-to-Earn gaming space.

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conclusion

Through innovative community leadership, consistent engagement, and high-impact campaigns, ChainGuardians has become a major name in the crypto gaming space. Our work established a thriving community, drove substantial player growth, and generated meaningful revenue through targeted campaigns. ChainGuardians now stands as a leader in the P2E space, with a vibrant community that’s actively invested in its success and future developments.

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