Earl Strickland

PROJECT SUMMARY

Earl Strickland, a 3x World Champion and one of the most celebrated figures in the world of billiards, sought to elevate his online presence and engage a broader audience. The partnership with Earl has focused on creating and distributing high-quality, exclusive content across his social media platforms to build a dedicated fanbase and reinforce his legacy within the billiards community.
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• Content Strategy & Management: Developed a robust content plan to share Earl’s unique insights, career highlights, and exclusive behind-the-scenes moments. We managed all aspects of Earl’s social media, including content creation, scheduling, and audience engagement.
• Live Events & AMAs: Organized and promoted monthly interactive livestreams where Earl engages with fans in real-time, creating an unparalleled connection between Earl and his audience.
• Custom Media Assets: Produced a variety of custom graphics, highlight reels, and promotional content to showcase Earl’s accomplishments, keeping his legacy front and center for new and longtime fans alike.
• Merchandise & Memorabilia Promotion: Managed campaigns to promote exclusive autographed memorabilia, including 8-balls, 9-balls, posters, and more, creating additional revenue streams and collector interest.
• Audience Growth & Engagement: Developed strategies to build Earl’s fanbase across platforms, including YouTube and Facebook, focusing on engagement and retention.
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Results Achieved

I created content that stayed true to his legacy while introducing fresh, engaging strategies that connected with new audiences. From behind-the-scenes moments to product launches, every piece of content was crafted to boost engagement, drive sales, and reinforce Earl’s legendary status.
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• Full Calendar Bookings: Thanks to our efforts, Earl’s calendar was consistently booked with private training sessions, group events, and special appearances, increasing revenue and his personal connection with fans.
• Mosconi Cup Selections: Earl’s strengthened public profile and re-engagement with fans contributed to him being chosen twice for the prestigious Mosconi Cup team, further cementing his legacy.
• Increased Social Media Following: Substantial growth in followers and subscribers across all platforms, with a significant increase in engagement from fans around the world.
• Successful Merchandise Sales: Boosted sales of exclusive autographed memorabilia, generating revenue while deepening fans’ personal connections with Earl’s legacy.
• Enhanced Fan Interaction: Regular livestreams and AMAs have built a vibrant, interactive community where fans can directly engage with Earl, making them feel part of his journey.
  
  Through our collaboration, Earl Strickland’s online presence has evolved into a dynamic, engaged community that celebrates his legendary career, generates new revenue streams, and keeps his legacy alive. With a fully-booked calendar, increased fan engagement, and recognition on the Mosconi Cup team, Earl’s brand is stronger than ever, connecting him with new and lifelong fans alike.
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